As I work with entertainers of all kinds, it amazes me how they have all this stuff going on and they don’t tell anyone. I have them on my radio show and instead of creating a buzz and letting people know ahead of time, they maybe put one tweet out or do it just before they actually call in to the show. The fans most likely missed the notification and couldn’t attend or listen because they weren’t forewarned and didn’t have enough time to tell their friends or plan to listen in. In this situation, the artist loses an opportunity to engage with the fans, and the fans lose out on hearing the latest and greatest from their favorite artist.
Part of growing your fan base is keeping on top of the updates regarding what you are up to. The buzz is critically important to get people interested in you. This is especially true if you are looking for your big break. The artist needs to find the time to take advantage of promoting any opportunities that come and promote it before AND after the event scheduled. Be sure to send updates after the show so that people who missed it can get a chance to check it out. This should be done for weeks before and after the scheduled event. This not only makes you look busy which is key, but it also helps the people who are promoting you on their show, interview or magazine. It boosts their ratings and numbers as well. This is a win-win for both parties. If you get good numbers for the people who showcase you, then they will be more than happy to work with you again.
Artists/entertainers need to seriously manage their PR opportunities and use it to the maximum advantage. You are only as relevant as the buzz around you. Get your act together and promote what you have going on to the fullest extent!
Take note entertainers, if you aren’t paying someone to do this for you, it’s your responsibility to keep the buzz alive. It’s a responsibility to your career and the fans who love you.