New York’s, PUi is a musical enigma, particularly among the confines of hard rock and metal. They’ve been called “world metal”, “tribal metal”, and some don’t consider the band metal at all. Otep might consider them “artcore”, which is also an apt descriptor. For those who must have a label or a name, the band has tabbed its sound, “neo-primal”.
The tribe’s songs are heavy yet melodic and offer up the requisite metal riffage, harsh growling along as well as clean vocals, but they also adds multi-culturalism to the mix. Mediterranean flavors, tribal drums, Middle-Eastern folk elements, even R&B and electronica.
Much like the city that birthed the band, PUi is a melting pot of style, textures and sounds, just as the members themselves are. Guitarist and founder NC Shuva originally hails from Turkey, making the move to the Big Apple when he turned 18.
Shuva is the son of two doctors, but his father was also a classically trained singer who put a guitar in his son’s hands at three-years-old. His mother then bought him Metallica‘s And Justice For All… and that was catalyst for the teen. The first step on Shuva’s path to music as a life choice.
Once in New York, Shuva sought out other like-minded free thinkers to form the band. Along with his own guitar and vocals he befriended vocalist Leo Henry, bassist Brian Hosey, drummer Ory Baum, and percussionist Tunc. The tribe was born.
You could ask Shuva the story of the band’s name, PUi, but as many times as you query you will likely get as many unique and vague answers. The name, like the band, is an enigma. What it stands for, and why the “i” is lower case are all part of the intrigue. Shuva will be quick to tell you that the name is irrelevant, and that the music is all that really matters. He would be correct, but everyone loves a mystery.
This week I had a chance to talk with the young Prince of the People of the Moon, and he discussed the band’s unique sound and imagery, as well as the uncharted success PUi has attained as an unsigned band. The band will enter the studio in 2012 to record the full length album, Neo-Primal, a follow-up to its highly acclaimed EP, You Will Clap.
Anyone in the vicinity of New York should catch the band live. For the rest, check out the links below for more about PUi.