Toronto’s Diemonds has spent the better part of a decade defining and refining their sound. With the band’s third album, Never Wanna Die, it feels as if Diemonds has figured out who they really are musically. Originally rooted in 1980s Sunset Strip glam metal, the band’s latest effort sloughs off some of the sleaze adding more traditional hard rock elements as well as a bit of thrash and punk. This week, Metalholic and Metal Nation Radio connected with charismatic vocalist Priya Panda to talk about the new record, how the band’s sound is evolving, playing 2014’s Kiss Kruise, and much more.
Diemonds was founded in 2006 by Panda, and is driven by the riff-raging guitar work of guitarists C.C. Diemond and Daniel Dekay. The band is anchored by drummer Aiden Tranquada and bassist Adam Zlotnik.
The band released the aptly titled EP In The Rough in 2008 then followed it up in 2012 with The Bad Pack. The road has not been an easy one, and along the journey, three of the band’s early members passed away. This has not stopped the quintet from forging on, and Never Wanna Die is a statement of Diemonds determination and perseverance.
Never Wanna Die is an album that was three years in the making, but this month the band released it through a new deal with Napalm records. Panda talked about the long journey to the album’s release:
“We put The Bad Pack out in 2012. We toured a lot in support of the record. When it came to working on Never Wanna Die we focused on the song writing, and we waited until we had the opportunity to work with the producer we were wanting to work with–Eric Ratz–and it kind of just unfolded like it did. We had a few ups and downs and some road blocks over the last year or so and it slowed down the process. But I think things happened they way they were meant to happen. We’re ready now. The record’s out, and we’re really proud of it.”
While Never Wanna Die is not a concept album, many of the songs seem to fit together with a commons thread. Priya offered some insight into many of the record’s songs and noting, “The whole album kind of has a similar theme: Kind of stepping away from things that can bring you down and grow stronger from them, and learning lessons from them, and sticking true to who you are.”
Priya also talks about performing on last year’s Kiss Kruise as well as being chosen by The Misfits founder Jerry Only to fund the band, She Demons. You can check out the full interview with Priya below, and read our review of Never Wanna Die.