Most metal fans look at pop musicians (if you can call them that) with scorn, and cringe when they hear popular music. Okay, call them the “metal elitists”. However, there are some who embrace it, though not completely and are extremely selectively. For I am one such black sheep in this metal family and I love it when pop or techno fuses with heavy-as-shit metal, the results are truly unique, but these experiments can sometimes fail miserably. Amaranthe, to my good luck,belong to the former group who know what they are doing and do it well. Amaranthe are an industrial/power metal sextet from Sweden. Comprised of guitarist/keyboardist Olof Morck, drummer Morten Løwe Sørensen, bassist Johan Andreassen, and the three-headed vocal monster of Elize Ryd, Jake E and Henrik Englund. The latter handles the band’s harsh vocal duties and makes his recording debut on the new album, Massive Addictive. due out October 21st through Spinefarm Records.
The new album, Massive Addictive, picks up where last year’s The Nexus, left off. The most precise way that I can describe is to take power metal and replace the keyboards with a techno track and then put in a dash of death metal to finish it off. With Massive Addictive, Amaranthe give you more of their excellent style of techno-power metal with heavy guitars, brutal drums, uplifting choruses and more song variety than that mix-tape your girlfriend/boyfriend made for you.
Metalholic recently had a chat with singer Elize Ryd. She discusses new album, Massive Addictive, songwriting, her two decade long journey, challenges she faced and much more.
Stream The Entire Interview Below: